Transforming visions to reality, we craft bespoke experiences inspired by you.
We believe in letting our actions do the talking. We can talk about things that we’ve done for other clients but we’d rather show you our thinking.
After all we aren’t any other agency & your brand isn’t just another brand.
Our approach is simple. Get an idea & get to work. And this simple principle guides every aspect of our process & our business.
Meet the Team
Greg Weinstein
Founder & Managing Director
Greg Weinstein is a world-renowned marketing visionary, celebrated for his unconventional and highly effective approach to advertising. With a career that spans owning multiple agencies, Greg has led groundbreaking campaigns for some of the most iconic global brands. He has been entrusted with managing Coca-Cola’s entire portfolio, revolutionized experiential marketing for Red Bull’s New York territory, and was instrumental in the highly successful launches of White Claw and Kanye West’s Yeezy Boost campaign. His expertise across film, commercials, social media, and branding has established him as a leader in crafting unforgettable, culture-shaping marketing experiences.
Jacob Hanover
CFO
Jacob Hanover is a senior leader with expertise in finance, operations, and business management across tech, luxury goods, and consumer products. Known for driving strategic growth and operational efficiency, he has guided financial operations, business transitions, sales, and acquisitions. Jacob's leadership has shaped innovative financial organizations and supported key growth phases in multiple companies. As a co-founder, he successfully orchestrated exits in subscription and consulting services. With experience in product launches, managing international teams, and securing funding, Jacob’s passion for innovation and expertise continue to fuel his success in bringing visions to life.
Jon Buscemi
Founder & CCO
Jon Buscemi is a lifestyle brand connoisseur, consumer products architect, cultural icon, and obsessed golfer. His career spans global leadership roles at DC Shoes, Oliver Peoples, and co-founding the DTC footwear brand Greats. Jon’s standout achievement is co-founding BUSCEMI, a luxury fashion brand, where he created the iconic 100mm footwear style, generating over $100 million in sales. He also launched Truff, the fastest-selling hot sauce brand in history, growing it from $1 million to $65 million in sales by 2022. Additionally, Jon co-founded WOLVES, a luxury whiskey brand, and Lusso Cloud, a premium slipper brand. His ventures include Uncle Paulie’s Deli, StockX, and Malbon Golf, where his strategic leadership has generated substantial revenue and valuations. Jon’s creativity and ability to command premium pricing have driven his brands to billions in collective value across various industries.
Erik Ian
Founder & Creative Director
Erik’s vision extends beyond the lens, creating visual narratives that resonate across multiple platforms. With over 18 years of experience as a professional photographer and director, he continually sharpens his ability to capture and craft compelling stories through imagery. As a creative director, Erik skillfully combines strategic thinking, creativity, and a positive approach to elevate brand aesthetics. His collaborative mindset fosters environments where teamwork and innovation thrive, translating into a diverse and rich portfolio. Erik has worked with numerous iconic brands, including Fear of God, Nike, GQ, Instagram, Adidas, Remy Martin, and Yeezy, always delivering work that prioritizes quality and impact.
Our world-class team combines creativity, cultural insight, and innovation to craft strategies that elevate your brand and keep you ahead of the curve.
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We manage every aspect of your project from start to finish, ensuring a seamless process that is fully executed in-house. From the initial concept and creative brainstorming, to the writing, production, and direction, our team handles each detail with precision. This hands-on approach guarantees that the final product not only meets but exceeds your vision, delivering results that are cohesive, impactful, and tailored to your brand.
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Our team is composed of industry-leading professionals with expertise across multiple creative disciplines, from branding and design to digital strategy and content creation. Each member brings a unique skill set and perspective, allowing us to approach projects from every angle and deliver innovative solutions that set your brand apart. With a collaborative and forward-thinking approach, we ensure that your vision is executed at the highest level across all platforms.
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We create work that not only captures attention but resonates deeply, leaving a lasting impact on your audience. Our focus is on crafting meaningful, memorable experiences that elevate your brand and foster long-term connections, ensuring your message stands out in an ever-evolving landscape.
Ready to bring your vision to life?
Feel free to contact us via email or fill out our contact form to discuss the details for your upcoming event. We’re excited to work with you and turn your ideas into an exceptional experience!
